A new initiative launched in Radcliffe on Trent is aiming to strengthen ties between new residents and the village’s independent businesses.
Midlands-based homebuilder Spitfire Homes has introduced its Gold Card scheme at Sherbourne, its debut collection of new homes in Nottingham, with the goal of encouraging people moving into the village to shop local and support the high street from day one.
Already running successfully in other locations, the scheme provides new homeowners with access to a range of offers from local retailers, hospitality venues, and leisure providers, at no cost to the businesses involved. Each participating business is free to tailor their offer in a way that works for them.
Confirmed partners so far include Radcliffe Golf Club, Lisa’s Barber Shop, The Flower Shop, One More Chapter Bookshop, Ava Joyce Ladies Boutique, and Fruitlicious Fruit and Veg Shop. With the first homes at Sherbourne now occupied, the scheme aims to create a sense of belonging for new residents while delivering more footfall and visibility for local traders.
The delivery of new properties will also bring community contributions worth over £2 million, including nearly £450,000 for local highways and public transport improvements. A further £870,000 will support expansion at Radcliffe-on-Trent Infant and Junior Schools, creating more places for local children.
Mark Swaddle, Head of Marketing at Spitfire Homes, said: “Radcliffe on Trent already has a strong sense of community and we’re proud to contribute to that spirit through the Gold Card scheme. It’s about more than offering discounts, it’s about helping new residents settle in and find their favourite local spots, whilst supporting the local economy at the same time.”
One of the scheme’s early supporters is One More Chapter, a recently opened independent bookshop on Radcliffe High Street. Charlotte King, Owner and Founder, added: “Opening our doors in the heart of Radcliffe has been an exciting journey, and we’re proud to partner with Spitfire Homes to support the growing community. As new families and homeowners move in, we look forward to welcoming them and sharing our passion for books. This collaboration is a lovely way to help strengthen local connections, and we look forward to seeing the positive impact it will have on our business.”
The Gold Card scheme is open to any business in the area interested in taking part. Spitfire Homes is continuing to grow its list of partners and welcomes enquiries from local traders.
For more information about the properties available at Sherbourne please visit www.spitfirehomes.co.uk/sherbourne, or if you’re a business looking to join the free Gold Card scheme please email goldcard@spitfirehomes.co.uk.
Posted on 08 September 2025
