McArthurGlen East Midlands Designer Outlet has selected Kids’ Village as its 2025 Charity Partner, building on the success of its 2024 fundraising campaign for local charities. Kids’ Village is the UK’s first holiday village dedicated to providing magical escapes for children with critical illnesses and their families. This exciting partnership marks a significant milestone as McArthurGlen’s first dual-centre collaboration, joining forces with McArthurGlen West Midlands to make an even greater impact across the region.
Kids’ Village offers a unique and vital service, creating a haven where children and families can escape the pressures of illness and create cherished memories. Founded by the Fletcher family after their own experience with childhood cancer, Kids’ Village understands the profound impact a relaxing and supportive environment can have on families facing these challenges.Amongst investors in the Centre is the Richardson family business, whose international investment business is still headquartered in the West Midlands, demonstrating their commitment to supporting local initiatives like Kids’ Village. Currently fundraising to build the village, they envision a space in nature where families can rest, have fun, and be looked after, offering free breaks to those who have navigated exhausting days in hospital. Learn more about the Kids’ Village here.
The partnership was kicked off with an inspiring cycling challenge. From January 20th to March 2nd, the teams at McArthurGlen East Midlands Designer Outlet and McArthurGlen Designer Outlet West Midlands raced to cycle the equivalent of the distance from Staffordshire to Florida—a staggering 4,300 miles between them—all to raise vital funds for Kids’ Village.
Keep your eyes out for more fundraising activities you can get involved in with East Midlands Designer Outlet to help them build Kids’ Village.
Posted on 18 August 2025
