Leanne Smith is the Senior Regenerative Tourism Manager at VisitEngland. VisitEngland is leading the regenerative approach to tourism, working to make England a thriving destination through responsible travel practices.

To support this mission, they have developed a range of resources to help tourism businesses embrace regenerative approaches – most notably, The Regenerative Tourism Guide. This practical guide offers actionable strategies for businesses to not only reduce their impact but actively improve the places they operate in.