True Story, the Nottingham-based retail creative agency, has announced its acquisition by omnichannel creative content agency Ride Shotgun.
Renowned for its expertise in retail and customer brand experiences, True Story counts among its clients leading brands such as Holland & Barrett, Pets at Home and DFS. The acquisition will enable the Nottingham agency to become part of a global operation, offering both clients and staff expanded creative content services and opportunities for growth.
Jayne Mayled, founder of True Story, said: “We are delighted to be joining Ride Shotgun, a dynamic and innovative agency with global reach. Importantly, we share the same passion and commitment to our clients and our people, and this now gives us a bigger opportunity to bring even more value to our clients and an exciting future for our team.”
Ride Shotgun offers comprehensive creative content capabilities, including photography, video production, CGI, AR/VR, immersive experiences, PR, and social media. Their diverse global client portfolio includes Intuit, Diageo, Kingfisher, HSBC, and Amazon.
Andy Weir, Chief Client Officer, Ride Shotgun, commented: “True Story is a well established and highly respected creative agency with a long-standing passion for retail and brand storytelling, we’re delighted that they are now part of Ride Shotgun. Their expertise strengthens our Joined Up Brand Journeys proposition, and will enable us to solve even more of the challenges that our clients face today. Helping them to deliver more impactful customer experiences, across more channels, much more efficiently.
“Just as importantly, we’re thrilled to welcome their talented team to the Ride Shotgun family. Like us, they focus on building strong, lasting client partnerships, and have an enviable track record of creating value through impactful customer experiences for big brands and retailers.”
Ride Shotgun operates offices across Manchester, Leeds, Sheffield, London, Bulgaria, Sri Lanka, and the US (California and North Carolina). Following this acquisition, the combined group will have 190 employees worldwide and revenues exceeding £18 million.
Posted on 09 June 2025
