In partnership with Visit Britain and Visit England, Nottingham and Nottinghamshire’s tourism board will be working closely with stakeholders and partners across the city and county this and next week to raise the profile of the tourism industry as part of the English Tourism Week.
Friday marks the start of the English Tourism Week 2022 which will run from the 18th – 27th of March this year. The week is a huge opportunity for local politicians and stakeholders to show their support for tourism businesses and destinations as they rebuild following the pandemic. This year the theme for English Tourism Week is ‘You’re Welcome’ – highlighting that destinations and businesses are ready to welcome back their guests.
The week will also be a chance to showcase the industry as a great place to work and start a career. With many businesses in the industry looking to recruit and welcome new people into the sector, English Tourism Week gives local companies the chance to demonstrate why working in the tourism and hospitality industry is a great place to launch a career and gain vital skills.
Visit Nottinghamshire, the official tourism board for the city and county, is celebrating the occasion by highlighting ten themes considered key to Nottinghamshire’s tourism sector: Robin Hood, eco-tourism, history & heritage, Nottinghamshire bucket list experiences, sport, market towns, creativity and culture, hidden gems, local heroes and pioneers as well as Nottingham’s legendary music scene. The organisation aims to shine a spotlight on Nottinghamshire through this inspiring and informative campaign, encouraging tourists back to the region.
English Tourism Week follows on the back of Visit Nottinghamshire’s Welcome Back campaign which has focussed on bringing people back into Nottingham safely after the pandemic. The campaign featured several adverts in prominent travel publications, professionally edited promotional video and targeted advertising across social media platforms.
Prior to COVID-19 Nottingham and Nottinghamshire’s tourism sector had been worth over £1.9bn to the local economy, employing over 23,000 people. Nationally, tourism is one of England’s largest and most valuable industries, supporting hundreds of thousands of businesses, employing more than 2.6 million people and usually generating more than £106 billion a year for the English economy.
Kinga Kapias, Marketing and Communications Manager at Visit Nottinghamshire, said:
“We’ve all seen how difficult the last couple of years have been for businesses throughout Nottingham and Nottinghamshire, with those in the local hospitality and tourism industry being particularly affected by the pandemic.
“English Tourism Week is the perfect chance to show that Nottingham and Nottinghamshire’s vibrant tourism and hospitality sector is back and better than ever. We’re excited to be shining a light on different aspects of tourism in our great city and country over the next 10 days as part of the celebrations.
“The local tourism and hospitality sectors are so important here in Nottingham and Nottinghamshire, supporting thousands of jobs and generating approximately £1.9 billion for the local economy. That’s why it’s vital that we work with our local politicians, stakeholders and businesses to highlight the benefits of being a world-class tourism destination and encourage more investment into the sector.”
Tourism Minister Nigel Huddleston said:
“English Tourism Week celebrates the enormous contribution our brilliant tourism sector makes to the economy and I’m looking forward to supporting this year’s events.
“I encourage people to explore the huge range of opportunities available – from finding a new and rewarding career to exploring the exciting range of experiences, events and destinations on offer.”
Visit England Director Andrew Stokes said:
“English Tourism Week shines the spotlight on an industry which supports millions of jobs and local economies right across England, as well as encouraging people to discover and explore the outstanding tourism products, destinations and experiences right here on our doorstep.
“This year the week is also dedicated to supporting our industry as it rebuilds, showing that it is open and ready to welcome visitors back to the experiences they have missed during the pandemic.
“We’re also using the week to highlight the range and variety of jobs across the industry and to encourage people to consider a career in tourism. From tour operating, destination marketing, hospitality and hotel management to business events, visitor attractions and policy development, our people-focused sector has a huge amount to offer employees.”
Posted on 18 March 2022
