For the first time in over a decade, Nottingham Playhouse is offering the opportunity to be headline sponsor of its legendary annual pantomime. In 2026, it’s the amazing adventure of Aladdin.
The Nottingham Playhouse pantomime welcomes over 40,000 audience members and is one of the most visible, high-impact marketing opportunities in the region. From on-stage script recognition and even design incorporation, to year-round brand visibility, digital reach, hospitality and networking through its Business Club, this is a partnership designed to deliver measurable commercial value – and a great deal of fun for all.
As one of the most joyful, family-focussed and high-profile productions in the Nottingham Playhouse calendar, it offers a brilliant opportunity for local or regional businesses to align with a much-loved festive tradition. Branding opportunities include on-stage exposure to captive audiences during the show’s seven week run, tailored to a company’s target messaging.
As a registered charity, Nottingham Playhouse relies on sponsorship to help it continue to create ambitious work on stage, and to engage with the local community through its extensive Participation programme and Amplify Artist Development programme.
Stephanie Sirr MBE, Chief Executive, said:
“Sponsoring the Nottingham Playhouse panto puts your company at the heart of fun and family time at Christmas. It’s a treasured tradition for local families, unites communities, lifts spirits and fosters connection through laughter, music and shared stories.
“This is a rare opportunity to get on board with one of the region’s key cultural venues, one with a local, regional, national and international profile.”
Jess Straub, Development and Sponsorship Manager, commented:
“We can offer a uniquely bespoke package to our panto sponsors, as we have the opportunity to write them into the script as it’s being created. We ensure their messaging connects in the most visible and dynamic ways possible, through our marketing and communications. It’s a sponsorship package that delivers a real, tangible return.”
For more information, contact supportus@nottinghamplayhouse.co.uk.
Posted on 25 March 2026
