A first look inside the new phase of Nottingham’s award-winning Fruit Market development has been revealed, with the launch of a new showhome that also includes a showcase of local artists.
Delivered by igloo Regeneration, the UK’s first B Corp certified real estate business, the £15 million Fruit Market development sets a new benchmark for sustainable city centre living in Nottingham.
Award winning local architect, Letts Wheeler, has designed modern townhouses clustered around landscaped communal gardens intended to foster a strong sense of community and promote diverse living.
The emphasis on design rooted in community, such as shared garden spaces, reflects wider trends – with studies showing that more than six in ten people feel a strong sense of belonging to their local area and actively value community when choosing where to live.
Set within Sneinton Market, the development plays a key role in the area’s continued success story. Long known as one of Nottingham’s most creative quarters, Sneinton Market has become a hub for independent shops, studios, cafés and food venues, attracting creatives, young professionals and buyers seeking a more sustainable urban lifestyle with less reliance on car use.
The homes at Fruit Market have a distinctive contemporary architectural design and carefully considered materials. High-quality fittings and fixtures are used throughout, alongside features like underfloor heating and air-source heat pumps that prioritise long-term performance, comfort and energy efficiency.
The official launch of the new showhome comes as phase two nears completion, following the full sell-out of the first phase. The new homes are expected to be ready for occupation from April 2026.
Once finished, Fruit Market will comprise 39 homes in total. Phase one consisted of 13 homes and phase two will deliver a further 26, including 22 three-bedroom townhouses priced from£395,000 and 4 two-bedroom duplex homes priced from £295,000.
Alec Hamlin, Development Director and igloo lead for the Fruit Market development, said the scheme challenges traditional perceptions of new-build housing.
He said:
“These homes are genuinely different from what people might expect from typical ‘new-builds’. We use high-end products such as NorDan windows, combining timber frames with aluminium cladding, because aesthetics, longevity and quality really matter to us. We are focused on creating homes that feel distinctive and that contribute positively to the wider neighbourhood.”
The Fruit Market has already received national recognition for its design-led approach, having won a prestigious Housing Design Award in 2024 from a field of more than 100 competing schemes nationally. The development has also been highlighted by Nottingham City Council as a gold-standard example of how sustainable housing can support regeneration while delivering high-quality homes.
Alec added:
“Nottingham has a strong identity as a student city, but projects like this show how it can also attract and retain a diverse mix of residents. The Fruit Market demonstrates how thoughtful design, sustainability and shared green space can come together to create places people genuinely want to live and thrive. It offers a blueprint for other cities looking to deliver low-energy homes in urban settings.”
The Fruit Market’s sales agents, William H Brown, will be conducting pre-booked tours of the Brook Street show home from April and will also be holding a public open day on Saturday, May 2. igloo has partnered with local gallery, Beam, to showcase work from local artists in the home.
Posted on 20 April 2026
