East Midlands (5th March 2026) – East Midlands Designer Outlet is proud to announce a year of exceptional fundraising success for its charity partner, Kids’ Village, with over £27,000 raised in 2025. The Centre’s contribution supported Kids’ Village in reaching their £5m target, a milestone that will enable the accelerated construction of its first dedicated facility in Wychnor.
A Festive Triumph
The spirit of giving shone brightly at East Midlands Designer Outlet this past festive season, as proceeds from their popular Christmas activities brought joy to many while also supporting a vital cause. The Centre’s enchanting Santa’s and Mrs Claus’ Grotto and Breakfast/Supper with Santa events formed a key part of £27,000 raised. This remarkable achievement highlights the power of the community coming together to make a difference in children’s lives within the local area.
Kids’ Village will offer a unique and vital service once open, creating a haven where children and families can escape the pressures of illness and create cherished memories. Founded by the Fletcher family after their own experience with childhood cancer, Kids’ Village understands the profound impact a relaxing and supportive environment can have on families facing these challenges. Learn more about the Kids’ Village here.
Year-Round Dedication: East Midlands Goes the Extra Mile
Beyond the festive season, the Centre’s commitment to Kids’ Village was highlighted through a series of energetic fundraising activities. Five members of the East Midlands Designer Outlet team laced up their running shoes for the 10k Derby Run, while two other dedicated colleagues tackled the challenging Sherwood Pines 10k run. The wider team also took part in a cycling event at the start of the year, collectively demonstrating an unwavering dedication to making a difference.
Kids’ Village Partnership Continues
In a momentous achievement, Kids’ Village successfully reached its £5 million capital fundraising target in December. Following a significant £2.9 million donation, this incredible milestone ensures the charity can now progress through its construction programme for the Wychnor site ahead of schedule, with a full opening planned for 2027, Further exciting plans for the Staffordshire site will be announced soon.
Paul Sutton, Centre Manager at East Midlands Designer Outlet, commented,
“We are incredibly proud of the team’s efforts and we’re also immensely grateful to our wonderful guests and children who visited the grotto, and whose continued support contributed to the fantastic sum we’ve been able to share with Kids’ Village. Seeing Kids’ Village reach their £5 million target is truly inspiring, and we are thrilled that our donation has played a part in accelerating their construction plans. Their mission to create a truly special facility for children is something we deeply believe in, and we look forward to continuing our partnership throughout 2026 with many more fundraising activities already in the pipeline.”
Posted on 09 March 2026
