Eden Public Relations has been appointed to lead the UK public relations campaign for INTOO UK and Ireland, a global leader in HR which operates across more than 100 countries with a network of more than 2,000 consultants.
A division of long-standing Eden client Gi Group Holding, INTOO specialises in tailored career transition and employee development solutions, with particular expertise in handling outplacement programmes, coaching and support during and following redundancy – for both employers and employees.
The specialist PR consultancy, which has recently expanded with several new appointments, was selected as the communications agency of choice by the business following successive successful years of PR delivery for its sister brand Gi Group.
Managing Director at INTOO UK and Ireland Owen Morgan said he was impressed by the depth of knowledge of the Eden team across the HR, recruitment, training and coaching spaces.
He said: “We’ve watched Eden develop cut-through PR for Gi Group in a very noisy media landscape and we wanted to share in the reward of high-level media coverage in key titles we know our potential and existing customers are reading. I’m a firm believer in the power of coordinated, thought-provoking PR to set the tone and direction of industry conversations and its clear that Emily, Ryan and Polly know how to do this with finesse in our key sectors, through their long standing relationships with editors and journalists.
“We’re looking forward to seeing our mentions and references in core titles and sites continue to increase as we build out our PR approach with Eden over the coming weeks and months.”
INTOO’s clients range from international blue-chip companies and government departments to not-for-profit organisations and SMEs. INTOO UK and Ireland supports businesses in enhancing talent potential, navigating workforce change, and facilitating effective career transitions for employees.
The company is recognised for building long-term partnerships based on integrity, adaptability, and simplicity. Solutions are designed with respect for individual differences and are delivered with professionalism, strategic insight, and a strong commitment to achieving measurable results.
Director and Head of New Business at Eden PR, Emily Winsor-Russell, added: “We’re really pleased to be supporting Owen and his team at a pivotal time in the recruitment and HR ecosystem. A lot is changing at pace in the world of work, from the upcoming impact of the Employment Rights Bill, to the evolution of AI and its effect on hiring process, to generational trends from quiet quitting to burnout that are impacting all workplaces in different ways.
“Having worked in the recruitment industry as a PR partner for more than a decade, it’s a real pleasure to be able to share our expertise with another new client looking to raise their profile with stand out, disruptive commentary that will make quality copy for the journalists we work alongside. We’re looking forward to sharing brand-leveraging opportunities with Owen and his team and are really pleased to welcome INTOO to the Eden portfolio.”
Situated in the heart of Nottingham’s historic Lace Market, Eden Public Relations is a team of public relations experts with a wealth of knowledge and exceptional track record across B2B and B2C clients. The team combines a mix of communications professionals from a tapestry of backgrounds, from journalism and marketing to stakeholder comms and social media.
Posted on 23 October 2025
