Cable Car going up to the heights of Abraham at the Peak District.

Heights of Abraham wins VisitEngland Gold Accolade for “outstanding visitor experience and quality” for a sixth year.

VisitEngland has today announced that The Heights of Abraham (Matlock Bath, Derbyshire) has been awarded its 6th prestigious GOLD Accolade (2021-2022) for outstanding experience and quality amongst visitor attractions in England.

In order to win a Gold Accolade, The Heights had to demonstrate excellence across a range of areas including visitor welcome, presentation of the attraction, cleanliness, guest experience, catering and retail, staff efficiency, knowledge and customer care.

Judging took place earlier this year and included a secret visit from Visit England’s Assessor who spent five hours on the 60-acre estate and wrote within his report:

“There is far more to the attraction than might initially be perceived. The cable cars stand out from afar, however, this is just one aspect of the experience, once visitors reach the top, they are likely to be pleasantly surprised by the range of things available – museums, shops, caverns, play areas and stunning views. I can understand why visitors continue to return”. 

Whilst this is not the first time the cable car and cavern tours attraction has won the Gold Accolade*, Rupert Pugh, Development Director at the Heights believes this year is special:

“To come through the covid pandemic and secure this Gold Accolade award is wonderful news for everyone who works at the Heights of Abraham. This year we’ve added more attractions and features than ever before, and made sure that our guests receive a truly warm welcome. The judging criteria is tough, particularly to secure Gold status, so we’re especially delighted with the result”.  

During October half term, the Heights turns into the ‘Frights’ of Abraham, with their popular Halloween Grotto, pumpkin trail and spooky decorations, running from the 22nd to 30th of October. For more information about the Heights go to the Visit Nottinghamshire website, The Heights is open every day until 6th November.

Posted on 20 October 2022

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Jack Woolley