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Success Hailed as Landmark Partnership Generates Leads for Bringing Conferences to Region

The landmark partnership between Derbyshire and Nottinghamshire’s official convention bureaus has been hailed as a success following the conclusion of this year’s Meetings Show 2022. The two bureaus generated numerous strong leads on their joint stand promising to bring plenty of events and conferences to the region over the coming year.

Meet Peak District and Derbyshire and Meet in Nottingham, the two convention bureaus for Derbyshire and Nottinghamshire respectively, have hailed their successful partnership following the conclusion of this year’s Meetings Show.

Over two days, 28 – 29 June, the two bureaus flew the flag for the East Midlands, in combination with their stand partners Nottingham Venues, Motorpoint Arena Nottingham, Peak Venues, Chatsworth, Doughnotts and Robin Hood (Ade Andrews). Together over two days they sold the East Midland’s fantastic conferencing and events venues to international organisations and event planners, generating a number of positive leads in the process.

Robin Hood with Meet in Nottingham staff at the stand at the Meetings show 2022

Robin Hood (Ade Andrews) with Anna Scott and Rachel Stewart at the Meetings Show 2022

With over 200+ scanned visitors to the stand overall and a range of enquiries for various sized conferences, from 350 guest multi-day exhibitions to 1,000+ people gala dining events, there have been a range of prominent organisations looking to bring their event to the Nottingham and Nottinghamshire. Meet Peak District and Derbyshire also had a great Meetings Show 2022, with 74 active leads potentially looking to bring events to the region.

Rachel Stewart, Events Manager for Meet in Nottingham said:

“Exhibiting at The Meetings Show provided us with an ideal platform to showcase Nottingham’s amazing meeting and conference offer to both national and international event buyers.  Partnering with Meet Peak District & Derbyshire further emphasised ourselves as an East Midlands destination, which along with our transport infrastructure, carbon neutral policies and sector strengths makes Nottingham an attractive location – not just for meetings and conferences but also festivals and sports events.

“It’s been an extremely difficult few years for the event industry but there was a palpable energy at this year’s show which gave me confidence that we’re well on the road to recovery.  Having connected with over 200 guests during the show resulting in 132 active leads to be followed up, it certainly proved to be successful show for Nottingham and the East Midlands.

Jo Dilley, Managing Director for Marketing Peak District and Derbyshire commented:

“The Meetings Show presented a fantastic opportunity to promote the region’s conferencing and events facilities to a worldwide audience, particularly as the conferencing market makes a much-needed return and at a time when businesses are looking for new venues, both large and small.

“As well as highlighting the Peak District and Derbyshire’s accessible location, breath-taking landscapes, health and wellness offer, and our great teambuilding and outdoor facilities, our stand partners at Chatsworth and Peak Venues also had the opportunity to promote their business directly to conference buyers, helping them to access new markets.

“This was a wonderful chance to work together with our partners at Meet in Nottingham and highlight how the East Midlands region can provide a quality offer for both national and international conferences and events.”

Meet Peak District & Derbyshire’s attendance at the 2022 Meetings Show is supported by the East Midlands Accelerator project, which is part-funded by the UK Government through the UK Community Renewal Fund.

This year marked the 10th instalment of the Meetings Show, the UK’s leading exhibition for events and conferences. Meet in Nottingham and Meet Peak District and Derbyshire, along with their stand partners attended the event together as part of a landmark partnership between the two historic counties. The collaboration has allowed the two destinations to better demonstrate the great conferencing and events potential of the region to international buyers and event organisers.

Posted on 14 July 2022

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Kinga Kapias

Marketing and Communications Manager