Socks on a washing line

Up & Running is supporting local homeless charity by gifting socks

The specialist running retailer in Nottingham has teamed up with well-known running sock brand, Balega to donate socks to the local homeless charity, Sharewear.

Throughout September, for every pair of socks sold by Up & Running, Balega will donate a pair to Sharewear, in a bid to provide warmth and comfort to those forced to sleep on the streets.   This is the fourth year that Up & Running and Balega have joined forces, which has seen the campaign donate a substantial number of socks to help homeless charities throughout the UK. The campaign also aims to raise awareness of homelessness and the fantastic work the charities do ahead of World Homeless Day on October 10th.

Talking about the campaign, Co-Managing Director for Up & Running, George Cunningham said,

“We are happy to once again be supporting local homeless shelters and projects, and are grateful to customers, staff and Balega for the contributions to the sock donation. The issue of homelessness is heart-breaking and serious, and affects all communities. We hope that the sock donation will help in a small way to bring some comfort and dignity to those in need.”

Homeless charity, Sharewear is delighted to receive the support, Louise Cooke thanked both companies,

“Sharewear are very grateful to be part of Up & Running and Balega’s campaign, so that those who need our support can have the same choices of high-quality clothing as those who are fortunate enough to easily be able to access their right to clothing”

Jon Dennis, UK Balega representative said: “We are pleased to be partnering with Up & Running again to deliver our homeless support campaign. Balega has a long tradition of supporting communities and charities and our partnership with Up & Running continues this tradition.”

If you would like to support the campaign please head down to Up & Running Nottingham and purchase a pair of socks or visit

Posted on 31 August 2022

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Jack Woolley