Badgemaster Rebadges

The UK’s leading Name Badge manufacturer celebrates its 30-year anniversary with major capital investment and new brand image.

Badgemaster, a pioneer in the name badge manufacturing industry, is thrilled to announce its new identity, marking a significant milestone as it celebrates 30 years in business. With a fresh visual identity, Badgemaster is poised to embark on the next chapter of its remarkable journey, completing its 30th year in July, with an investment program in 2023 of over £300,000 for new resin doming equipment, a building extension, and upgrading the existing premises.

The new identity embraces a simpler, brighter, and modern aesthetic, that will enable Badgemaster to communicate more clearly with its thousands of customers and help them more easily find the information they need.

While the visual transformation reflects Badgemaster’s evolution, the core values that have shaped its success remain. The company continues to lead the industry, seamlessly combining cutting-edge technologies such as digital printing and laser engraving with traditional printing techniques. This fusion ensures that every name badge produced by Badgemaster, expertly designed, is manufactured through a combination of modern technology and hand craftsmanship achieving superb quality and value for money.

Since its establishment in 1992, Badgemaster has grown to become the unrivalled leader in the UK’s staff name badge sector. With its base in Newstead, Nottingham since its formation in July 1992, Badgemaster’s commitment to quality and innovation has propelled its production volumes to an astounding 10,000 staff name badges every day, solidifying its position as the go-to manufacturer for businesses, big and small, across the many industry sectors who employ thousands of customer-facing staff. With a team of 100 skilled professionals, Badgemaster is also proud to be a Royal Warrant Holder for the supply of staff name badges.

Royal Warrant Grantee and Managing Director of Badgemaster, Ian Bradbeer, expressed excitement about the rebranding, stating,

“Our new visual identity represents a significant milestone for Badgemaster as we celebrate our 30th anniversary. We are proud to be the UK’s number one name badge manufacturer and proud to supply some of the top brands in the UK. We are particularly pleased, in our 30th year, (which will be a record year for sales) to be able to invest over £300k into the business for additional capacity and sales growth, and ensures that our focus remains on our customers.”

Posted on 17 May 2023

Back to the News page

Featured author

Featured author

Jack Woolley