The new nike store at East Midlands designer outlet.


McArthurGlen Designer Outlet East Midlands’ newly upsized flagship Nike store, which opened back in October, is the largest in the brand’s portfolio.  The brand has more than doubled its former footprint from 6,079 sq. ft. to 13,959 sq. ft., making it the largest Nike store in McArthurGlen’s UK portfolio

The space was designed to reflect the heart and spirit of the community that surrounds the Centre. Dubbed ‘Nike Unite’, the new concept aims to help locals connect more closely with sport by delivering new in-and-out-of-store experiences, rooted in serving people the most valuable sport destination in their community.  The products are also reflective of what the community is interested in, including locally curated every-day essentials, sitting alongside select seasonal offerings for men, women, and kids.

The new store is part of the ongoing expansion of the premium sportswear offering at the Centre alongside Under Armour and Adidas, whose state-of-the-art store will open later this year.  Guests can enjoy additional savings off outlet prices as well as Nike giveaways on the mall throughout Thursday.

Nike has been a dedicated McArthurGlen retail partner at the centre for 13 years, first opening its doors in March 2010. Continuing its support, Nike’s upsized store is further supporting the local economy and its residents with the creation of a number of new jobs at the Centre.

Nike was launched in spring of 1972, Phil Knight and Bill Bowerman introduced the first Nike shoe with the iconic Swoosh. Over the past decades Nike has become the world leader for performance sportswear, footwear and equipment. More than a label, it is a state of mind shared by millions of athletes around the world.

Store hours are 9am – 8pm Monday – Saturday and 10am – 6pm on Sunday. For more information visit

Posted on 21 February 2024

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Kinga Kapias

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