McArthurGlen, Europe’s leading designer outlet group, expects that Adidas will relocate and significantly upsize its unit at Designer Outlet East Midlands, as part of the £8 million modernisation works taking place at the Centre in summer 2024.
Adidas will increase its footprint in the Centre by over one-third, moving from 8,398 sq ft to 11,500 sq ft. Construction commenced in Autumn 2023 and sees the brand move to an anchor flagship site, complete with a new mezzanine space, which will open in Summer 2024.
Adidas first opened its doors at Designer Outlet East Midlands in 2001. Its new store upsize will generate several new jobs for the local community, continuing the brand’s 22-year investment in the region.
Paul Sutton, Centre Manager at East Midlands Designer Outlet, comments,
“As we enter our 25th anniversary year, we continue to see significant levels of investment in a modernisation programme. This includes the upsize and relocation of two worldwide iconic sportswear brands, Nike, and Adidas, that will open their latest concept stores … This cements our focus on local job creation with several new roles with each brand, building upon the foundations of our work within our local community. Over the next two years, we will continue to see even more modernisation work take place at our Centre with further announcements to follow over the course of the year.”
Posted on 19 February 2024
